What else does the youth want?

Aisha Jehangir Khan

When was the last time you wanted to buy a new mobile set or eat the new Mc Arabia? Or may be wanted to get a new job with a smart salary package? I guess just the last minute? With loads of bombarded media messages daily has the youth ended up in the state of confusion or demands of an extra-ordinary luxurious life where everything that makes life easy is accessible at one point of the finger?
Our world starts from the term money, revolves around it and ends on it. Gone are the days when we used to carry small diaries in our hands and noted each and every penny that we spent , now the condition has reached to the time when we no more talk about hundreds and thousands, instead we talk in lakhs and crores. We plan to open industries and big Multi National Companies (MNC's) as soon as we get over with our graduation. Most of us try to get a minimum of a call center's job while still finishing up with our final studies and respectively most of us even succeed in doing so. If you don't trust me just check out the number of young students working in the call centers of our city. My teenage brother talks about getting a job in a call center and earning up to fifteen thousand a month or even more, the least we do is laugh at him but that does not affect his seriousness about working.
Today's time and space , we come up with luxurious demands of highly expensive gadgets, mobile phones, branded dresses and all that makes us a prominent part of a complete young individual. We want to study in big and famous educational institutions, socialize with friends as much as we want to, independent of everything, and celebrate our birthdays in famous restaurants to earn appreciation of our peers and friends. We can no more depend on a single birthday cake for our party. 
When we are restricted from something morally or forcefully by our parents, we find out alternatives to satisfy our elders. For instance just take this "sheesha culture" that has invaded the lives of our youth so drastically that meals without a sheesha have nearly become unimaginable. Has the sheesha replaced cigarettes or is it the cigarettes that have taken new shape and form to calm our older generation, to whom cigarettes are near to insanity? Restaurants and cafes attract the youth by advertising on big billboards on the roads and in front of colleges and universities and surely do not forget to remind them that "sheesha is served". Even for a cup of coffee, we prefer a nearby café or a lounge. 
When it comes to in-house activities, the demands of the youth have increased so much that we can not survive if not given a separate room, sharing rooms with siblings has become a story that has nearly dissolved with time and of course changing trends. A separate T.V set will be a bonus!
When asked the reasons of such advancements and dependency on artificial objects to make life independent, the blame is all put on the changing trends in our country, but does change teach us to run after expensive gadgets, excessive socializing, branded dresses and love for money? Do changing social values force us to let go of our moral values? Definitely NO! Then who is responsible for all of this? Is the media at the back of promoting this or has the youth become puppets in the hands of the advertising agencies that drive their lives according to what the TV is showing them and what radio is telling them. Which cold drink to drink, which brand to wear, which song to hear, which ice cream to eat, which burger to eat and even now when cigarettes and tobacco has been nearly stopped to be advertised, so now what flavor of sheesha to smoke at your favorite restaurant.
Life for today's youth is a golden spoon with almost all luxuries of life, but still they are confused about making the right choice and adopting lifestyles that they are satisfied in. Often in this race to fulfill demands and catch up with the new changing globalized world of artificiality and materialism, the youth tend to get lose on their moral thermometers. What is seen is just the reward in fact and the means are forgotten, for which some of us realize the moral barriers but most do not. Moral thermometers refer to the state of realization of our responsibilities and actualization of moral values within us and the factor that does not let us lose control of our moral values, which has to be on its highest temperatures as being responsible citizens and youth of our country. We are the next generation of this country and have 100% share in forwarding lessons to the next generation proceeding us. We are responsible not only for our selves but also for our coming generations. To live a life of such luxury that is based utterly on material objects is in fact doing un just to our fore fathers and our parents. These artificialities of life are not what makes us human beings, rather the purity of our soul and the simplicity of our personality, the truth in our words and the love for our country makes us a true human being, A TRUE PAKISTANI YOUTH!