A public relations professional build and shape the image of an Organization, department or corporation. A public relation professional is responsible to initiate positive publicity for their customer. If the client is a government the PR people are called press secretaries or public relation officers. When Public relations people work for a company in the private sector, they handle consumer relations. Many PR people switched to marketing and advertising field. There is a great demand in a career in public relation in Pakistan.
Students if find no admission in business related subject, they turne to get admission in Public Realtion in univeristies.
Nature and working environment
Professionals working in the field of Advertising, marketing, promotions, public relations, and sales, harmonize their companies’ market research, strategy, sales, advertising, promotion, pricing, product development, and public relations activities. These professionals work in offices near to those of top executives. They work in pressure and are expected to meet the deadlines and goals. These managers may travel to the offices of various dealers and distributors. Advertising and promotions managers may travel to meet with clients. Public relations managers travel to meet with special-interest groups or government officials. Long hours, including evenings and weekends are common. Advertising, marketing, and public relations managers have to work for more than 40 hours a week at times.
Qualifications and Experienced
Employers prefer a wide range of educational backgrounds with experience in related occupations.
For marketing and sales management positions, a bachelor’s or master’s degree in business administration with an emphasis on marketing is preferred.
For advertising management positions, a bachelor’s degree in advertising or journalism is preferred.
For public relations management positions, a bachelor’s or master’s degree in public relations or journalism is preferred.
Computer skills and the ability to communicate in a foreign language prove very useful in these fields.
Characteristics of the professionals:
Should be mature, creative, highly motivated, resistant to stress, flexible, good judgment, and exceptional ability to establish and maintain effective personal relationships with supervisory and professional staff members and client firms.
Certification and advancement
Some associations offer certification programs for these managers. Certification—an indication of competence and achievement—is particularly important in a competitive job market. Advertising, marketing, promotions, public relations, and sales managers often are key candidates for advancement to the highest ranks.
Public Relations jobs opportunities
Average job growth but keen competition is projected for these highly in demand jobs. Job prospects of advertising, marketing, promotions, public relations, and sales managers are projected to be increases in the future. Graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities.
Public Relation Courses and Degree programmes
Universities / colleges in Pakistan offered bachelor and Master degree programmes for those who want to choose Advertising, marketing, promotions, public relations, and sales as career.