What is Media Science?

Media science is a discipline that studies the relationship between media and its components that play an important role in modern societies. It includes the science of media, arts displayed by media, and the study of public discourses that are generated by various forms of media sources. simplify

In today’s world media is everywhere. Starting from rare availability of print media a few decades ago, human life has evolved to integrate various forms of print and digital media right in our palm. These forms include newspaper, magazines, television, radio, and social media etc. Just as these sources have taken up a significant portion of human life, the career opportunities offered by the media sector have also increased.

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Nature of Work in Media Science

The nature of work for media science professionals depends upon their specific job roles and specializations. Majorly, you can work either in front of the camera, or behind the camera in most of these professions.

People who work in front of the camera include actors, anchors, show hosts etc. These jobs usually involve indoor and outdoor activities, and a lot of communication. On the other hand, people who work behind the camera have different kind of jobs. People working in production, planning, research, design, broadcasting, and editing are usually amongst these people. Some of them work both indoors as well as outdoors. Those working outdoors include professionals like reporters, journalists, actors, directors etc. Other have only indoor jobs where they spend their time refining and organizing the content we come across on print and digital media platforms.

Branches of Media Sciences

Media science is a vast field with many branches leading to a diverse range of professions. After FSc or A levels, students can choose between 24 media science subjects in Pakistan. These 24 subjects fall under the following branches of media sciences.

1. Journalism

Journalism refers to the reporting and commentary of different kind of news using any kind of digital and print media sources. This is a vast and highly prestigious sector of employment offered to students who study media.

2. Television and Film

One of the most glamorous fields include those in television and film industry. You can choose a wide range of careers amongst these professions and choose to be either behind the camera, or in front of it.

3. Social Media

From individuals to content creators to businesses and firms social media has now become a crucial mode of media for generating public discourses, marketing, and entertainment purposes. Just like television and film, social media is also a vast industry in which you can chose to work either in front of the camera or behind it.

4. Print and Publishing

Another important field of media is print and publishing. This field requires written pieces of information and art that can be published. Varius publishing houses are doing great business in these fields.

To find out a detailed list 24 different programs falling under these four branches of media sciences click here.

Specializations in Media Science

You can choose to study media sciences as a university program, or some of its specializations. Choosing a media science degree in your bachelors can open doors to numerous fields for you, and you can specialize in the field of your choice as you do your masters. However, you can also choose a specialized field in media science for your bachelors if you already have a good idea about the type of career you wish to establish. The most popular specialized fields of media sciences are,

1. Mass Communication

2, Digital Media

3. Cinema Studies and Film Production

4. Broadcast Media

5. Media Marketing

6. Public Relations

7. Journalism

8. Media Law and Ethics

9. Politics and Media

10. Creative Industry Management

Potential Career Options for Media Science Students

Some of the most popular professions for media science students include,

1. Journalist

2. Content Creator

3. Actor

4. Musician

5. Film/ Drama Producer

6. Film/ Drama Director

7. Special Effects Engineer

8. Media Planner

9. Public Relations Specialists

10. Broadcast Producer

11. Marketing Manager

12. Content Creator

13. Video Editor

14. Graphic Designer

(For detailed guidance about these professions, please watch the YouTube video.)

Abilities & Skills Required for Media Science

Is media science the right option for you? You can decide that by analyzing your own skills and interests. In order to excel at media science or any of its sub fields you would require a diverse and highly creative skill set.

These skills include but are not limited to,

1. Ability to innovate and produce ideas

2. Verbal and written communication

3. Understanding of different kind of media platforms

4. Familiarity with media technology

5. Ability to do digital designing (UX Designers)

6. A good imagination for video related jobs

Scope and Salaries of Media Science Professionals in Pakistan

Media sciences are not very popular among many Pakistani students. However, their scope is wide and opens opportunities of employment for people with different types of skills and interests. In all of the sectors that media science applies you can work as an actor, producer, host, director, writer, editor, graphics designer, videographer, special effects engineer, journalist, anchor, voiceover artist, content producer, and what not!

The amount of money you earn in these fields depends upon the kinds of jobs and roles you are involved in. Typically, in Pakistan people who act or communicate in front of the camera earn great sums of money. Between PKR 100,000 to 500,000 or even more earning is possible per month. In fact, producers, actors, and directors make far more than this.

If you are working in the broadcasting or journalism, you can earn between PKR 60,000 to 200,000 a month. Senior journalist can make even more than PKR 400,000 a month.

People in advertising and public relations also make between PKR 75,000 to 250,000 a month in Pakistan.

Digital media is also offering good avenues to make money. As content creators, page owners, designers etc, Pakistanis earn between PKR 80,000 to 300,000 a month on average. But you can earn far more than this as a digital marketing expert or even as an influencer!

Another interesting opportunity amongst these is a business in print media! You can start your own publishing company in both digital and print media formats. This can help you earn a good amount of money as you publish the work of renowned writers, and create content of your own.

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Media Science Education in Pakistan

Most of the media science professions require at least a bachelors degree. After that some roles may require further specializations through masters and PhD, but most depend upon your skills and aptitude to pursue different kinds of media science professions.

If you want to pursue this field you should decide if you want to study a specialization like journalism or film production. If you do not have a specific specialization in mind, you can do a bachelors in media sciences and continue a specialization through masters or a diploma after your bachelors.

You must understand, that media science is becoming more and more competitive in the job market. Many people who pursue media science have advanced degrees on the subject. These degrees programs include mass communication, media and technology, film studies, journalism etc. In order to compete their expertise and knowledge, you should also consistently find ways to upscale your professional skills and subject knowledge.

Universities that Offer Media Sciences in Pakistan

Some of the best universities the offer media sciences in Pakistan include,

1. Shaheed Zulfiqar Ali Bhutto University

2, Beaconhouse National University

3. Riphah International University

4. Lahore School of Economics

5. Bahria University (Karachi Campus)

For a detailed list of all universities offering media science click here. not clear

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