The primary job of a media planner is centered on making the advertising campaigns of the clients through print and/or electronic media more effective. In this regards, the media planner has to research on the target audience of the concerned company and set up strategies and implement those for generating the expected amount of revenues. The focus of the media planner is to oversee that the current customer base of the advertiser remains intact along with the creation of number of new customers. The various details of a particular campaign are formulated by the media planner.
How to become a media planner:
A media planner needs to have good interest in and social research. It is necessary to attain a 4 yeas BS/MA/M.Sc. degree in social science or journalism with decent grades from a reputed institution. Basic knowledge of some simple data analysis software is of extreme benefit to the concerned person in this regards.
The candidate can also, in order to increase his/her probability of being recruited, go for master’s degree in journalism or even a PhD in communication studies.
Courses, training, programs:
The training modules for the prospective media planners are packed with standard assignments in the field and projects that teach the finer points of the job. The trainers are mainly eminent journalists and senior media planners along with academic researchers and media company executives.
There are various excellent institutions in Pakistan. They help the students to gain theoretical and practical experience in this field, to find a institution please visit www.eduvision.edu.pk